Using Videos in 2010

If you still think that videos can only be shown in the classroom, think again. Video segments and in-classroom videotaping have made a big difference in people’s learning experiences in the last half-century and they can really help make learning stick.  These days there are new ways to use video to enhance learning.

Whether the learner is viewing screen shots of software applications, staged demonstrations of workplace discussions, or playbacks of their own in-class role playing, we know the learning is more likely to stick when people can see what they are supposed to do, what they should not do, and/or what they are doing.  (One of my favorite videos is of a poorly handled performance review.)

Videos can be used in new ways to catch people in “teachable moments” and to provide a more convenient way to help them learn and change their behavior.  Here are some new ways to use video you may not have considered:

  1. In one-on-one coaching. Short video clips (digital files) can be shown right from the laptop during a coaching session to illustrate key learning points which can then be discussed right away.

  2. Embedded into Powerpoint, video clips are easy to prepare and use in company presentations and briefings, not just in training.  I love the new Inscape sales program and management program that both use this technology!

  3. Most videos available from commercial companies are digital files.  These can be previewed on these companies’ websites and they can be posted on your company’s intranet (paying a license fee of course).  Instead of pulling people together to view a video, ask them to view the link at their convenience.  Their viewing can easily be documented if necessary.  Post follow up questions on an intranet, Outlook, or elearning forum.  (Click here for a few of my favorite commercial video companies, if you missed them last time.)

  4. Web cams make it easy to record informal video.  (I saw a webcam on a keychain recently.)  While a “talking head” isn’t recommended, there may be product demonstrations or safety procedures that could be easily recorded on a webcam and distributed via internet, intranet or iPod (see next item).

  5. Many people these days have easy, anytime internet access with their phones.  Digital video files can also be provided on the company intranet to be downloaded for just-in-time viewing on iPod and other MP3 devices.

  6. Don’t forget about customers, clients, vendors, and others outside your organization.  Is the information they need being conveyed by the most up-to-date, effective, time-efficient means?  Could providing just-in-time visual learning for them increase your company’s competitive advantage?

The key here is to provide visual learning on-demand, when people need it and will use it.  If you still think that videos can only be shown in the classroom, think again.

Until next time…

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